Video strategy Archives

Aug 30, 2023 | Content, corporate communication, Video, Video marketing, Video strategy

Enterprise Video FAQ

Video has become an essential communication tool for organizations of all sizes. But without a strategic approach, it’s easy for video initiatives to become disjointed and difficult to manage. An “enterprise video ecosystem” aims to fix this problem....

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How creative video can improve DEI in a hybrid workplace

Mar 9, 2023 | corporate communication, Creative video, Video, Video Production, Video strategy

How creative video can improve DEI in a hybrid workplace

Hybrid work presents challenges to achieving workplace equity and inclusion. However, creative video can help build a stronger, more inclusive culture. Stu Siegal, AVI-SPL VideoLink’s creative director and executive producer, joins Mathew DeFreitas in The...

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Enterprise video managed services: from speed control to adaptive cruise control

Dec 29, 2022 | corporate communication, managed services, Video strategy

Enterprise video managed services: from speed control to adaptive cruise control

Ensure quality and consistency in personnel and broadcasts An exciting feature in today’s vehicles is the new adaptive cruise setting. Standard car speed control allows drivers to reach and stay at a preferred speed until traffic forces change, like turning off...

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5 reasons remote multi-camera studios can elevate your video content to broadcast network levels

Dec 16, 2022 | corporate communication, ReadyCam, Video strategy

5 reasons remote multi-camera studios can elevate your video content to broadcast network levels

Broadcast network multi-camera studio programming is a top-tier video production format. With advancements in internet-based broadcast transmission quality, remote-control technologies, and increased use of web-based and enterprise-grade platforms, it is now possible...

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Five strategies to prepare your video marketing for a recession

Nov 10, 2021 | Video marketing, Video strategy

Five strategies to prepare your video marketing for a recession

Talk of a potential recession is everywhere, and while it’s not a certainty, it is setting off red flags for marketers who recall the challenges faced during the last recession. The prospect of a recession is never pleasant, but for the well-prepared marketer, it can...

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Four real-life tips to get the most from your live TV interview

Jan 10, 2016 | Live TV, Video strategy

Four real-life tips to get the most from your live TV interview

As an operator, I have watched thousands of guests conduct live TV interviews with network anchors. You would think that my job would get really boring. On the contrary! Some guests keep me on the edge of my seat, wanting to hear more about their expertise, even when...

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