Video Archives

Aug 30, 2023 | Content, corporate communication, Video, Video marketing, Video strategy

Enterprise Video FAQ

Video has become an essential communication tool for organizations of all sizes. But without a strategic approach, it’s easy for video initiatives to become disjointed and difficult to manage. An “enterprise video ecosystem” aims to fix this problem....

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May 3, 2023 | corporate communication, ReadyCam, Technology, Video

ReadyCam MCS: The Origin Story

Some of the world’s most recognizable brands – from major financial institutions to leading technology providers, universities, and world-class medical centers – rely on AVI-SPL VideoLink to deliver broadcast quality video from any lens to any screen™. With our rich...

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Mar 9, 2023 | corporate communication, Creative video, Video, Video Production, Video strategy

How creative video can improve DEI in a hybrid workplace

Hybrid work presents challenges to achieving workplace equity and inclusion. However, creative video can help build a stronger, more inclusive culture. Stu Siegal, AVI-SPL VideoLink’s creative director and executive producer, joins Mathew DeFreitas in The...

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Jul 21, 2020 | Experts, Video, Video strategy, Virtual Events

Top Five Strategies For Virtual Event Success

If you’re a marketing or communications executive and haven’t yet been asked to plan a virtual event, chances are you will be soon. Or perhaps you’ve already dipped your toes into the virtual event water and organized your first event, and it...

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May 12, 2020 | Industry News and Trends, Video, Video Production

Virtual Event Production: The Team Approach

“Our live event has gone virtual! Click below to register for a star-studded lineup.” Since your organization has transitioned to home-based work, how many emails have you received touting the next great virtual event? My informal estimate is 3 – 5 per day. Since...

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Feb 28, 2020 | corporate communication, Customer Experience, Experts, Internal Communications, Video, Video Production, Video strategy

Take A “Suit and Tie” Approach to Your Video Production

By Kevin McCarthy GO ABOVE AND BEYOND. Recently my son, a freshman in college, had an opportunity to interview for an internship with a highly sought after organization. Interviewing is new to him, and requires more preparation, formality, and thought (a suit and tie...

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