Video strategy Archives

Virtual Communication & Video Production – A Key Pairing for Remote Business Models

Sep 3, 2020 | Industry News and Trends, Video Production, Video strategy

Virtual Communication & Video Production – A Key Pairing for Remote Business Models

An experienced professional video production partner can be an essential piece to pivoting an organization for remote presentations and virtual communication during the pandemic. Pre-COVID, my wife, a mental health counselor, met her clients in person. Originally,...

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Top Five Strategies For Virtual Event Success

Jul 21, 2020 | Experts, Video, Video strategy, Virtual Events

Top Five Strategies For Virtual Event Success

If you’re a marketing or communications executive and haven’t yet been asked to plan a virtual event, chances are you will be soon. Or perhaps you’ve already dipped your toes into the virtual event water and organized your first event, and it...

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Take A “Suit and Tie” Approach to Your Video Production

Feb 28, 2020 | corporate communication, Customer Experience, Experts, Internal Communications, Video, Video Production, Video strategy

Take A “Suit and Tie” Approach to Your Video Production

By Kevin McCarthy GO ABOVE AND BEYOND. Recently my son, a freshman in college, had an opportunity to interview for an internship with a highly sought after organization. Interviewing is new to him, and requires more preparation, formality, and thought (a suit and tie...

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Higher Ed Marketing: Use Video to Engage Prospective Students

Mar 26, 2019 | Higher Education, Video, Video strategy

Higher Ed Marketing: Use Video to Engage Prospective Students

Universities that leverage video in their marketing efforts are rising above the noise of a competitive higher education marketplace. College fairs, newsletters, and mailing campaigns are no longer enough to hold the attention and interest of today’s prospective and...

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How to Get Comfortable Before You Go Live on Camera

Aug 22, 2018 | corporate communication, Live TV, PR strategy, ReadyCam, Video, Video Production, Video strategy

How to Get Comfortable Before You Go Live on Camera

Appearing on camera can be nerve-racking for anyone – especially when you are about to go live. You have to stay on message and appear relaxed but confident. At the same time, you have to be comfortable with the fact that all eyes, lights, and cameras are on you. That...

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