VLCreative converts blank screens to dynamic digital signage


A Fortune 500 real estate investment and management company faced a major hurdle with new digital signage screens in their Customer Showcase Center. Despite the investment, the screens remained blank due to the overwhelming challenge of content strategy and creation.


AVI-SPL VideoLink’s digital signage team, VLCreative, consulted with the brand to build creative and production strategies. They then produced content that resonated with both customers and prospects.


VLCreative delivered over 40 new video assets, translating brand messaging into a compelling 16-minute branded content loop. The Center now showcases the client’s full capabilities across their digital signage screens.


Digital Signage by VLCreative

The Client

  • Fortune 500 real estate company
  • Over 100k global employees
  • Has a presence in over 80 countries
Digital signage - building
Digital signage- trees

A major opportunity and a major obstacle to success

A Fortune 500 real estate investment company designed an impressive new Customer Showcase Center. A central feature of this Center were multiple digital signage installations that were purchased to communicate their broad service offerings to visitors.

The brand was challenged in how to convert its massive library of print, photo, and video assets into a cohesive package of digital signage content that both told their story and drove sales.

Executing a strategy to drive conversions

VLCreative began by collaborating with the client to strategize and build a plan. First and foremost they needed to identify, collect, and organize the company’s marketing assets best suited to be converted to digital signage content.

The creative team then leveraged its expertise in content production to design and animate unique, dynamic videos that were on-brand and optimized for the specific requirements of digital signage.

Employing best practices for design, copy, and animation, VLCreative built a library of videos that engaged and motivated the Customer Success Center visitors.

Table animation for digital signage
Hiring clip from digital signage

Visual content amplifies messaging externally and internally

VLCreative’s adept, visual storytelling transformed static brand communication into a captivating 16-minute branded content loop. The project yielded an extensive library of over 40 new video assets. And each one was tailored for the customer’s specific digital signage screens. 

The creative team also provided strategies for refreshing and updating the content. In doing so they ensured the messaging would remain current and relevant to the customer’s needs.

This dynamic showcase now runs continuously across the Customer Showcase Center’s screens, immersing visitors in the full breadth of the client’s service offerings. Following overwhelmingly positive feedback, content was also developed for internal employee viewing, further amplifying the messaging.