On-site video studio makes it easy for experts to appear on live TV

Newton, MA, March 4, 2015 – VideoLink announced today that City National Bank, located in Los Angeles, CA selected ReadyCam® Studio to support the firm’s video marketing initiatives. The studio makes it easy for bank executives to immediately access worldwide news networks to participate in live TV interviews – without leaving the office. The studio also enables CNB to produce and record corporate communications and thought leadership videos in-house.

“We’re excited to partner with City National Bank and offer them a solution that gives them easy access to media outlets so they can share their expertise and market insights,” says Lloyd Bunting, Senior Vice President, Sales and Marketing at VideoLink. “Now the ReadyCam Studio simplifies their video production process. CNB can quickly produce executive communications and other video content whenever they need it.”

ReadyCam Studio is an all-inclusive video studio equipped with an HD camera, professional quality audio and lighting, electronic backdrop, recording options, and IP-based transmission. It can transmit live video, webcasts, and video conferences over the internet to anywhere in the world. Its remote-control capabilities eliminates the need for on-site video expertise.

“The ReadyCam’s advanced technology enables us to react quickly to live TV opportunities, as well as better manage our time and resources,” said Debora Vrana, Senior Vice President, Media Relations Manager for City National Bank. “The studio is very user friendly, and we look forward to using it to enhance the bank’s public profile.”

Looking to book the City National Bank ReadyCam Studio? Visit the ReadyCam map to book any VideoLink-affiliated studio.

To learn more about the ReadyCam Studio and how it may be right for your organization, watch this overview or contact us.


About VideoLink LLC (videolinktv.com)

VideoLink is a leading provider of video services to Fortune 500 and enterprise companies and institutions. We are committed to helping our clients use video to achieve better business outcomes. Our clients rely on us to simplify live TV appearances, create results-driven video strategies, and drive down the costs of in-house video production.

About City National (cnb.com)

City National Corporation (NYSE: CYN) has $32.6 billion in assets. The company’s wholly owned subsidiary, City National Bank, provides banking, investment and trust services through 75 offices, including 16 full-service regional centers, in Southern California, the San Francisco Bay Area, Nevada, New York City, Nashville and Atlanta. City National and its investment affiliates manage or administer $60.8 billion in client investment assets, including $48.1 billion under direct management.

For more information about City National, visit cnb.com.