A virtual platform is the vehicle used to bring an event’s message to its virtual audience. Understanding platforms and how they can interact can greatly inform how you approach a virtual event. So, let’s examine their capabilities and uses from a wide vantage point.

Web-based Meeting Platforms (Zoom, Microsoft Teams, Webex, Google Meet

These platforms offer:

  • Interactivity & collaboration between hosts, presenters, and attendees.
  • Presenter-operated screen sharing for slides and video.
  • Meeting recording.
  • Easy access and low cost.

A web-based meeting platform is perfect for hosting team meetings or small thought leadership discussions. But, if your event scope and size grow beyond this, you may want to explore a more dynamic solution.

Enterprise-grade Platforms (MS Teams Live Events, GlobalMeet, ON24, Brandlive, Vimeo, and more)

Used for large company town halls, corporate webinars, company announcements, virtual conferences, and panels. Enterprise-grade platforms offer similar base-level features as a web-based platform. The differences lie in content presentation, advanced platform features, control, and stability, like:

  • Branding.
  • Live polling, Q&A, and testing.
  • Event security.
  • Broadcast recording.
  • CRM development.
  • Broadcast and event analytics.
  • Event/meeting support (subscription dependent).

What if we used the power of web-based and enterprise-grade platforms to enhance and amplify the virtual experience?

Production & Platforms: Where it All Comes Together

When virtual platforms and production are brought together, the web-based platform serves as the starting point. And the enterprise-grade platform becomes the vehicle to deliver the broadcast to a large remote audience.

In-between the web-based and the enterprise-grade platform is the production team and its professional-grade broadcast control room.

Virtual productions rely on quality broadcasts, reliable connectivity, thoughtful design, and audience access. If you lack any of these components, it can lead to a less engaging presenter and/or attendee experience, limit the number of attendees, or potentially cause your program to crash, compromising the goals of your event. Production teams integrate both platform types to guarantee peace of mind and ensure:

  • A broadcast-quality look and feel – talent coaching, network level.
  • Broadcast redundancy – talent connectivity, broadcast backups, and HD event streaming.
  • Quality event data – acquire relevant event analytics for the client.

Your virtual production partner executes your vision, and delivers a broadcast-quality experience with:

  • Talent broadcast integration: presenters added to program via web-based platform feeds.
  • Content creation: video roll-ins, branding, graphics, Q&A, and polling.
  • Event management protocols: similar to events managed on-location.
  • Program streaming: event broadcast via enterprise-grade platform to large global audience.
  • Post-event content: repurposed for on-demand viewing.

If your goal is to create a highly reliable dynamic program for a large audience, with peace of mind from planning through broadcast date, consider protecting your event and your investment by reaching out to a virtual event production company with deep expertise in remote video production.

Feel free to contact us at 617-340-4200 or sales@videolinktv.com, to discuss how we can help you improve your virtual event experience.