How To Navigate Video Metrics and More
When using video in your marketing plan, it’s important to look at metrics to determine how your campaign is performing. However, it’s easy to quickly get lost in all the data. Should you focus on views, shares, click-throughs, or calls-to-action? Stu Siegal discusses how to weed through the metrics to determine what numbers make the most sense for your business objective. He also gives advice for marketers who are asked to prove themselves with a video “beta test” before being able to get budget for more projects.
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