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Behind the camera – what every marketing executive needs to know about video production

March 13, 2014
Behind the camera – what every marketing executive needs to know about video production
“So, what exactly does a video producer do?” It’s a fair question, I mean, my own mother doesn't understand what I do!

In a recent client meeting, I was asked a familiar question: “So, what exactly does a video producer do?” It’s a fair question, I mean, my own mother doesn’t understand what I do!

Keeping my answer short and sweet, I said, “A producer is basically the project manager of a production.” There’s a lot more that goes into it, but this was an easy way to explain what I do.

Here at VideoLink, we speak the language of production with ease, but our clients and customers sometimes need a glossary of terms to better understand the whole process and ensure a successful production. On March 25th at 2pm, we’ll host a live video webcast to outline key production roles and responsibilities, which cameras to choose for certain looks, and how to get the most bang for your buck. If you’ve ever wanted to know what an “eyeline” is, then this is the webcast for you.

Some topics we’ll cover include:

What does a producer do?

What camera should I use? We’ll review popular cameras used today and discuss when to use each for achieving a specific look and experience. We’ll discuss:

What does all that video jargon really mean?

We’ll explain some common production terms, so you can sound like a pro.  Things like:

Every video production needs the right blend of people, resources, and guidance to create the best video possible. I hope you can join us on March 25th to understand how a successful production comes together. And while you’re at it, take a tour of our brand new website. Let us know your thoughts on Twitter, Facebook and LinkedIn.

 

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