VideoLink

Behind the camera – what every marketing executive needs to know about video production

“So, what exactly does a video producer do?” It’s a fair question, I mean, my own mother doesn't understand what I do!

In a recent client meeting, I was asked a familiar question: “So, what exactly does a video producer do?” It’s a fair question, I mean, my own mother doesn’t understand what I do!

Keeping my answer short and sweet, I said, “A producer is basically the project manager of a production.” There’s a lot more that goes into it, but this was an easy way to explain what I do.

Here at VideoLink, we speak the language of production with ease, but our clients and customers sometimes need a glossary of terms to better understand the whole process and ensure a successful production. On March 25^th at 2pm, we’ll host a live video webcast to outline key production roles and responsibilities, which cameras to choose for certain looks, and how to get the most bang for your buck. If you’ve ever wanted to know what an “eyeline” is, then this is the webcast for you.

Some topics we’ll cover include:

What does a producer do?

• Translates the client’s vision
• Writes scripts
• Builds the team to bring this vision to life
• Books resources such as equipment, locations, and talent
• Directs talent on shoot day
• Manages the editing process

What camera should I use? We’ll review popular cameras used today and discuss when to use each for achieving a specific look and experience. We’ll discuss:

• DSLRs
• Large sensor cameras
• Three chip cameras

What does all that video jargon really mean?

We’ll explain some common production terms, so you can sound like a pro.  Things like:

• A cameraman is also known as a “DP” which stands for “Director of Photography”
• An audio engineer, or an A1, typically has 2 microphones, wireless “LAV” microphones and a “boom” microphone
• B-roll is a term left over from the days of film, but it refers to video, slides, or still photos that support what the person on camera is talking about

Every video production needs the right blend of people, resources, and guidance to create the best video possible. I hope you can join us on March 25^th to understand how a successful production comes together. And while you’re at it, take a tour of our brand new website. Let us know your thoughts on Twitter, Facebook and LinkedIn.