Web Stream your next Company Town Hall – Part 2
During part 1 of Web Stream your next Company Town Hall, VideoLink’s VP of Production, Kevin McCarthy talked about the importance of planning and being prepared for your Town Hall event. Now, hear more from Kevin on what goes into the production the day of the event.
Taking the client’s idea and making it a reality.
“On the day of the production, the client’s focus should be on communicating their message. And the production team should take care of the ‘run of show’. It’s important to keep the meeting on schedule by providing cues to the presenters and help with Q&A segments by making sure your audience’s questions are answered. The client wants to know that they have the full support of the production team and that they don’t have to worry about a thing,” said McCarthy.
Right after the event, Kevin says it’s important to sit down with the client for a ‘post mortem’. This is time to go over what went well and what can be improved next time. “It’s important to sit down with the client right after the event to get their feedback while it is fresh in their minds and provide suggestions on how to build off a successful event and make it even better.
After the web stream has ended, almost every client wants the analytics on how their event went, including who attended, when they began watching, how long they watched, and if they asked any questions. The timestamp data associated with each viewer is essential to improving future town halls. It helps you identify areas of your event that may have piqued your audience’s interest or segments that may have lost viewers interest, “The key is to partner with the client from beginning to end, working with them towards a successful event.”
The next time you’re looking to have a company town hall give Kevin and our team a call to livestream it and see the difference it makes!
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