How to do a Remote Satellite Media Tour
Satellite Media Tours are one of the most cost effective and efficient ways to deliver your brand message to a large targeted audience. A Satellite Media Tour, or SMT, allows an organization to reach multiple media markets across the US and even internationally using satellite and other broadcast technologies from one location. SMT’s consist of multiple interviews, usually scheduled back to back, over a period of a few hours usually in the morning. But this location doesn’t have to be from a studio. Many of our clients are doing their SMTs from remote locations to help visually support their message.
I sat down with VideoLink’s Director of Production, Kevin McCarthy, to discuss how to plan for a remote SMT to drive results across all media channels.
Finding the right spokesperson and topic.
Satellite Media Tours can draw a lot of attention from potential customers and clients. So, it’s important to find a spokesperson who has the proper media training. Kevin discussed that “during the media tour the spokesperson will become the face of the organization. A company executive, an external subject matter expert, or an A-list celebrity, are all good choices. The spokesperson needs to be able to convey your message clearly and concisely.”
After a spokesperson is selected, it’s time to pitch the media tour to the media outlets. “There are hundreds of pitches for SMTs being sent daily to media outlets and station producers networks. Work with a media relations company to make the message stand out from the rest and grab their attention.” The media relations company will handle all the scheduling and bookings to make sure you get the most out of your SMT.
Choosing the right location is everything.
Selecting a visually appealing location for an SMT can help attract a larger audience and support your organization’s message. Partner with a production team to provide all the technical support you need.
“A good production team will provide guidance on selecting the right remote location, conduct a site-survey well in advance of the media tour and will handle all the aspects needed for a successful remote SMT. This includes everything from cameras, lighting, and satellite transmission, to station coordination and on-camera talent comforts such as make-up and catering. So, when the day of the media tour arrives your focus can be on communicating your organizations message, and we’ll take care of everything else.”
When planned properly, media tours can be very beneficial for brands. So, if you have a message that needs to hit a large audience, a media tour may be the right solution for you.
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