09.24.14 - Stu Siegal
Brand Awareness, Brand Channel, Corporate Video, engagement, Video Strategy, VLStrategies
Like this… Congrats to Toll Brothers, the nation’s premiere luxury home builder, on the launch of their fantastic brand video channel. Toll Lifestyle TV (TLTV)...
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09.15.14 - Marianne Rocco
B2B, Content Marketing, Marketing, Online Video, Strategy, Video, Video Marketing, Video Strategy, Web Video
Matching video content to each stage of the journey improves the overall customer experience. We all know video is a powerful customer engagement tool. Here’s...
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10.04.13 - Stu Siegal
Featured, Media Companies, Video Strategy
Chances are, your first reaction to the title is something along the lines of “this sounds like a lot of work, we’re not a media...
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08.28.13 - Stu Siegal
In this blog, I’d like to differentiate between tactics, tips, best practices, and strategy. I think it’s a worthwhile endeavor, because both have real value, but only one will produce a system that drives business results.
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08.15.13 - Stu Siegal
What is Video Strategy? There’s no shortage of opinions, definitions, and discussion on the topic. Some of this material is valuable, some isn’t. To further...
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08.02.13 - VideoLink LLC
Stu Siegal discusses how to weed through the metrics to determine what numbers make the most sense for you business objective. He also gives advice for marketers who are asked to prove themselves with a video "beta test" before being able to get budget for more projects.
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