08.02.13 - VideoLink LLC
Stu Siegal discusses how to weed through the metrics to determine what numbers make the most sense for you business objective. He also gives advice for marketers who are asked to prove themselves with a video "beta test" before being able to get budget for more projects.
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07.25.13 - VideoLink LLC
How do you define and measure ROI for your video efforts? Are text-only videos a good strategy?
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04.10.13 - VideoLink LLC
Featured, Online Video, Video Advertising
Digiday recently compiled 15 important statistics that brands should know about online video.
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03.13.12 - VideoLink LLC
Featured, Fiber, Internet, Satellite, Transmission, Video
When transmitting a live video feed to an audience, it is important to choose the method that best fits your project. There are three main ways to transmit video: satellite, fiber, or the Internet. Each of these has specific strengths and weaknesses when it comes to sharing your video, event, webcast, or broadcast interview.
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03.01.12 - VideoLink LLC
Featured, Lighting, Talking Head, Video Shoot
How your talent looks on camera is equally as important as the content and subject matter discussed in the video. Lighting and background are the most fundamental elements of any video shoot and they have a tremendous impact on the quality; when executed properly, these factors can make the difference between an amateur and professional-looking video.
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