11.13.15 - Michaela Tinsley
Backdrop Creation, backdrops, branding, live tv
A challenge many of our customers face is how to create the right backdrop for their branded video. A well-made backdrop has consistent features that...
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09.11.15 - Alex McHale
branding, emotion, engagement, Paul Sullivan, Storytelling, United Capital, Video
What makes a great video? Emotion. Turns out, emotion is also behind successful financial planning. At least that’s the picture painted by Paul Sullivan. The...
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03.25.15 - Marianne Rocco
branding, Colleges and Universities, live tv, Online Video, Video
In a recent post in University Business Magazine, Redefining the concept of university branding, Kimberly R. Cline, president of Long Island University, aptly discusses the...
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07.14.14 - Jamie Tritschler
branding, HD, insert studio, live tv, SD, Transmission, TV commentary
The technology you use to get your executives on-air can play a role in how your brand looks on TV. We take a look at the differences between insert studios and free calling software, like Skype, when it comes to image quality, branding and convenience.
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05.22.14 - Kevin Bickford
backdrops, branding, earned media, live tv, Video
A well-made backdrop brands your talent during live TV and web videos. It features consistent elements that make your brand easily recognizable and increase your earned media. There are some things to keep in mind when designing a backdrop to make sure it’s engaging and doesn’t take away from the message you are trying to convey.
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