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GWU gains easy access to live tv networks with ReadyCam studio

GWU gains easy access to live tv networks with ReadyCam studio

“the director of the School of Media and Public Affairs uses the ReadyCam studio once a week for a recurring segment…”

The George Washington University (GW) enrolls more than 20,000 students from all over the world in ten undergraduate and graduate colleges and schools. The faculty are well known for their expertise in government, public policy, international affairs, law, medicine, business and politics. Furthering their reputation in these fields was a critical business objective for the university.

George Washington selected the ReadyCam® video studio to gain easy access to live TV and increase earned media. The video studio minimizes live TV set-up time and enables university faculty to engage with the media without disrupting their daily schedules.  When an invitation from a network programmer for an expert to comment on news occurs, it’s simple to accept the invitation. The expert shows up at the ReadyCam studio, clips on the mic and is ready to appear on TV.

Since its installation in August 2013, the director of the School of Media and Public Affairs uses the ReadyCam studio once a week for a recurring segment on Bloomberg West. The university consistently uses it for live TV appearances on local and national networks as well as media training and promotional videos.

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