Eaton Vance uses video to highlight thought leadership
“Since it’s installation, their experts have made approximately 150 live TV interviews…”
Eaton Vance is one of the oldest and most distinguished investment management firms in the United States. The firm prides itself on anticipating the evolving needs of investors and developing timely innovations to meet those needs. The firm manages over $260 billion in assets and serves institutions and retail investors, both domestically and globally.
Technology has changed the way their customers consume information. And the complexity of their products and services and the nature of the regulatory environment required Eaton Vance to investigate new and innovative ways to educate their customers and build brand awareness.
Eaton Vance selected the ReadyCam® video studio to give them immediate access to live TV networks and for easy to produce video. ReadyCam makes it possible to use HD video for nearly all their marketing initiatives which has significantly increased customer engagement, website visits and lead generation. Since the ReadyCam installation, Eaton Vance experts have appeared more than 150 times on live TV, and they consistently produce informational and thought leadership videos on a monthly basis.View Story Back to All Success Stories