News

Mayo Clinic Experts Expands Capabilities for Live Broadcast Interviews

April 14, 2010 — Rochester, MN

Experts from Mayo Clinic now can provide — on short notice — commentary on timely and relevant news stories for journalists seeking live or taped broadcast interviews through the Mayo Clinic VideoLink ReadyCam® studio in Rochester. The new studio is fully equipped with broadcast lighting and a designated robotic camera that is operated remotely with pan/tilt capabilities.

Mayo Clinic can provide medical experts for topics including heart, brain, digestive, transplant, cancer, pediatric and a wide-range of other disease areas.

To schedule a Mayo Clinic expert, please call the media line at 507-284-5005.

In addition to the video broadcast capabilities, Mayo Clinic offers a wide range of resource materials to assist news outlets with accurate health and medical reporting:

mayoclinic.com — Provides consumer information and context on various health and medical issues. It is an excellent research for general background on diseases and conditions, and you may quote from the site in your stories.
mayoclinic.org — Describes Mayo Clinic’s treatment approaches for various diseases and conditions, and other information of interest to patients.
mayo.edu — The Web site of the Mayo Clinic College of Medicine, offers information on Mayo Clinic’s medical research and physician education programs.
mayoclinic.org/news/releases.html — Current and archived news releases.
newsblog.mayoclinic.org — See and hear video and audio excerpts featuring Mayo Clinic physicians and researchers providing context for stories about their research and other health and medical news.
podcasts.mayoclinic.org — Mayo Clinic podcasts offer the opportunity to subscribe to health news audio or video updates. The news features can be played on computer or downloaded to an MP3 player and enjoyed at a convenient time.
mayoclinic.org/news/photography.html — Stock photos are available in tiff format for use by the news media to illustrate stories related to Mayo Clinic. B-roll is broadcast quality.
ISDN connections — Radio reporters can capture broadcast-quality audio for their stories.
sharing.mayoclinic.org — A virtual place for the Mayo Clinic community to connect and share their stories and experiences. It’s the online companion to the new newsletter for patients, also called Sharing Mayo Clinic, and is a hub that links to Mayo Clinic’s pages on social networking sites, such as Facebook and YouTube.
mayoclinic.org/web-feed/ — Web feeds, also known as RSS (Really Simple Syndication), are a Web format for receiving new information from Web sites in which you are interested. Mayo Clinic has Web feeds for news releases about Mayo Clinic research, patient care and education.
twitter.com/mayoclinic — Follow Mayo Clinic developments via Twitter.
facebook.com/mayoclinic — Get content and interact with Mayo Clinic right from FaceBook.

About Mayo Clinic

For more than 100 years, millions of people from all walks of life have found answers at Mayo Clinic. These patients tell us they leave Mayo Clinic with peace of mind knowing they received care from the world’s leading experts. Mayo Clinic is the first and largest integrated, not-for-profit group practice in the world. At Mayo Clinic, a team of specialists is assembled to take the time to listen, understand and care for patients’ health issues and concerns. These teams draw from more than 3,700 physicians and scientists and 50,100 allied staff that work at Mayo Clinic’s campuses in Minnesota, Florida, and Arizona; and community-based providers in more than 70 locations in southern Minnesota, western Wisconsin and northeast Iowa. These locations treat more than half a million people each year. To best serve patients, Mayo Clinic works with many insurance companies, does not require a physician referral in most cases and is an in-network provider for millions of people. To obtain the latest news releases from Mayo Clinic, go to www.mayoclinic.org/news. For information about research and education, visit www.mayo.edu. MayoClinic.com (www.mayoclinic.com) is available as a resource for your general health information.

VideoLink Media Contact

Lloyd Bunting
Senior Vice President, Sales and Marketing
VideoLink LLC
617-340-4210

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