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Increase Brand Awareness with Earned Media

November 15, 2017

More than 89% of B2B marketers say brand awareness is the most important goal in their content marketing strategy. Yet many brands are still struggling to gain their customers’ attention. For years, marketers have overlooked the opportunities and benefits earned media has on brand awareness.

Earned media, in the form of a television or live-streamed interview, is the perfect platform to showcase expertise, highlight the brand and increase visibility. Live TV interviews provide brands with the opportunity to tell their story on television and streaming platforms. Not only does television exposure positively affect reach, but it also helps brands build a reputation, credibility, and trust with target audiences.

With brand awareness of paramount importance, more brands should include this media channel as part of their core marketing mix. Watch how TV interviews helped Tortoise Capital gain a greater share of earned media, resulting in a dramatic increase in brand awareness.

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