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Increase Brand Awareness with Earned Media

November 15, 2017

More than 89% of B2B marketers say brand awareness is the most important goal in their content marketing strategy. Yet many brands are still struggling to gain their customers’ attention.

For years, marketers have overlooked the opportunities and benefits earned media has on brand awareness. Earned media in the form of a television or live-streamed interview is the perfect platform to showcase expertise, highlight brand and increase visibility. Live TV interviews provide brands with the opportunity to tell their story on television and streaming platforms. Not only does television exposure positively affect reach, it also helps brands to build a reputation, credibility, and trust with target audiences.

With brand awareness of paramount importance, more brands should include earned media as part of the core marketing mix. Watch how TV interviews have helped Tortoise Capital get a greater share of earned media resulting in a dramatic increase in brand awareness.

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