How to Create a Professional Shot
How your talent looks on camera is equally as important as the content and subject matter discussed in the video. Lighting and background are the most fundamental elements of any video shoot and they have a tremendous impact on the quality; when executed properly, these factors can make the difference between an amateur and professional-looking video.
Much like written content, your organization’s produced video assets should be of the highest quality as they are a reflection of your brand, products and employees. With that in mind, veteran Videographer and Chairman of VideoLink Doug Weisman discusses the proper lighting and camera focus for professional talking-head video and provides simple tips that can be applied in any studio environment.
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