Digital banker case study
ReadyCam® Studio enables a digital banking service to generate greater visibility and brand awareness through the increased use of high quality video.
> One of the largest digital banking services in the United States
> 2 million customers and over $120 billion in total deposits
> Over $12 billion net worth in 2019
> The organization is headquartered in Michigan
– Marketing Director
Since multiple departments were using different methods for video creation, our client was challenged with quality and consistency issues. It also took too long and cost too much to produce most video.
Recurring production problems led to decreased interest among company leadership.
Our client explored several external solutions, but none met its need for regularly produced and edited content at a reasonable cost.
ReadyCam Studio addressed their need for high-quality video, production flexibility, quick turnaround time, and ease of use. Because it met the needs of five departments, they collectively contributed to the purchase of two studios and a video receive and record station.
“I got an email late last night saying, “Can we film first thing in the morning?” We were able to do it. It was on YouTube within two hours of walking into the building.” – In-house Producer
Our client is now producing much more internal video content, including leadership announcements and press releases, previously done via written email. Externally, our client produces thought leadership interviews on CNBC and other broadcast networks.
With faster production turnaround times, lower costs, and greater consistency in quality, the executive team is enthusiastically embracing video as a primary medium for marketing communication.