The ReadyCam® 2.0 studio offers the distinct advantage of having a backdrop displaying your organization’s logo every moment during an on-air interview.  The value of your expert’s on-air appearance is amplified because the logo is visible every moment during the live interview as well as in replays, web clips and screen grabs.  This control over branding is especially important because TV networks typically only identify the expert and the organization’s name with a graphic on the bottom of the screen for a few seconds at the outset of an interview. After that, the expert might only be mentioned by their name by the interviewers. If the program is shown on a trading floor, gym or other environment without the sound up, the publicity value of the interview is reduced.  

 ReadyCam® studio with your logo (consistent branding)