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Brightcove Video Strategy Framework

May 30, 2012
Brightcove Video Strategy Framework
Brightcove's CMO, Jeff Whatcott, discusses video strategy framework.

Before implementing video into a communications plan, it is important to develop a strategy to address the who, what, when, where and how aspects of production and distribution.

Jeff Whatcott, CMO of Brightcove, discusses Brightcove’s video strategy framework and how it helps companies to create a plan to meet their video objectives.

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